Search engine advertising, paid social media promotion and remarketing: the modern marketer’s arsenal of paid advertising tools has swollen dramatically in recent years. Active outreach and promotion are vital to the efficacy of content marketing, and specialized outreach tools provide dedicated resources to help identify industry influencers, share your content, and monitor the efficacy of your outreach.Įxample: BuzzStream 6) Paid Advertising and Optimization It isn’t enough to churn out great content and hope that it finds its way into the hands of the right people. After all, how many other marketing channels can get your company, directly and near-instantaneously, in front of as many people as you have contact information for? The latest generation of marketing automation can supercharge your campaigns, using segmented emails and lead management to get your message in front of the right people, at the right time.Įxample: Marketo or Eloqua 5) Outreach and Promotion Many even offer live brand monitoring functionality, making it easy to engage with potential customers as-and-when they’re talking about your company.Įxample: HootSuite 4) Marketing AutomationĮmail is one of the most powerful marketing tools. Thankfully, that’s where social media marketing tools come in, allowing you to schedule content weeks in advance, choose the perfect publishing schedule to reach as many people as possible, and analyze your best performing social shares. Social media can be an effective channel for reaching potential customers, but it requires serious and concerted effort to achieve results. Thankfully, content management systems provide a framework for creating, organizing, optimizing, and delivering your content-turning chaotic content into purposeful marketing.Įxample: HubSpot COS 3) Social Media Marketing (SMM) and Brand Monitoring Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. But content without structure would be chaos. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers.Įxample: Salesforce 2) Content Management Systems (CMS) A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. 1) Customer Relationship Management (CRM)Įffective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. The types of marketing strategies that once seemed the realm of science fiction are suddenly within the grasp of every marketer.īut with so much choice available, how can you separate the must-have technology from the expensive shelfware? What are the core tools that should go into a SaaS marketer’s arsenal? Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. The advent of cloud platforms in particular has made cutting-edge technology more accessible. Marketing technology is evolving at an incredible pace.
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